The fusion of music and fashion has long been a potent cultural force, and few contemporary acts exemplify this synergy better than the New Orleans-based rap duo $uicideboy$. Composed of cousins Ruby da Cherry (Aristos Petrou) and $lick Sloth (Scott Arceneaux Jr.), $uicideboy$ have built a massive cult following not just for their raw, haunting music, but also for their unique style that bridges underground hip-hop with the world of alternative fashion. Over the years, the duo has become more than just musicians—they have evolved into style icons whose fashion influence reflects and shapes youth streetwear culture.
The Roots of $uicideboy$' Style
At the core of suicideboys merch fashion identity is authenticity. Unlike many mainstream artists who follow prevailing trends, Ruby and $lick wear what they feel, not what’s hot. Their fashion is gritty, DIY-inspired, and deeply rooted in the same themes that dominate their music—depression, nihilism, self-expression, and rebellion.
Drawing influences from Southern rap, punk, metal, goth, and skate culture, their look embodies a mix of streetwear and subcultural aesthetics. Baggy hoodies, oversized tees, ripped jeans, tattoos, grills, dyed hair, and face piercings have become staples of their image. These aren’t just style choices—they’re visual cues that echo the angst, darkness, and emotional depth found in their lyrics.
Anti-Establishment Fashion
$uicideboy$'s fashion sense operates as a middle finger to traditional style norms. Their clothing often features graphic elements like skulls, cryptic phrases, and disturbing artwork. Much like their music, their fashion is about pushing boundaries and exploring uncomfortable truths. The imagery they use is often raw and confrontational, aligning with their persona as anti-heroes in the rap game.
This rejection of polished appearances and designer glam is what makes their fashion so appealing to fans who also feel like outsiders. It's not about being fashionable in the commercial sense—it's about being real. That ethos has attracted a generation of fans who see clothing as an extension of their identity, not a conformist costume.
Merchandise as a Fashion Line
Where $uicideboy$ have really changed the game is in turning their merch into a legitimate fashion brand. Rather than offering simple tour tees, they've curated drops that rival established streetwear labels. From embroidered jackets to limited-edition hoodies, beanies, and accessories, their merch reflects careful design, exclusivity, and cultural resonance.
Each collection is often released in limited quantities, which creates hype and demand similar to that of Supreme or Palace. Collaborations with brands like FTP (F**k The Population), Revenge, and G59 Records have further cemented their presence in the fashion space. In fact, G*59—a label they co-founded—functions as both a music label and fashion brand, pushing a consistent visual identity that includes apocalyptic visuals, occult symbols, and gritty urban aesthetics.
These releases often sell out quickly, and the resale value on platforms like Grailed and StockX shows how their fashion impact stretches far beyond music merch. It’s a community, a culture, and for many, a uniform of belonging.
Influencing the Underground Streetwear Scene
$uicideboy$'s reach within the fashion world goes beyond their own merch. Their gritty, depressive aesthetic has helped define a generation of underground fashion lovers. While mainstream artists lean into luxury collaborations and runway features, $uicideboy$ and their fans are more aligned with thrifted finds, independent labels, and grimy, utilitarian pieces.
In this way, they’ve helped to normalize and popularize what once were niche styles. Their use of vintage band tees, distressed denim, and combat boots has given rise to a wave of similar fashion trends among Gen Z and late millennials. Streetwear brands that embrace punk, horrorcore, and trap metal visuals often credit $uicideboy$ as an influence.
This trickle-down effect is apparent in the popularity of brands like Misbhv, VLONE, and even the goth-inspired high fashion of Rick Owens, all of which cater to fans of raw, emotionally-driven aesthetics.
Tattoos, Hair, and Personal Branding
Fashion, for $uicideboy$, isn’t limited to clothes—it’s an all-encompassing visual identity. Their tattooed faces, dyed hair, and piercings aren’t just shock value; they’re branding tools and personal expressions of their pain and philosophies.
Ruby da Cherry is known for his evolving hair colors and facial ink, while $lick often embraces a more minimal yet equally intense presence. Their body art tells stories of inner turmoil, existential dread, and lost love, adding depth to their public personas. This extreme form of personal styling sets them apart in a music industry that often favors polished images and calculated branding.
In this way, they mirror the impact of punk rockers from previous generations—artists whose bodies were canvases for rebellion. It's a form of visual storytelling that fans can relate to and even mimic in their own self-expression.
Community and Identity
One of the most impactful aspects of $uicideboy$'s connection to fashion is how it builds community. Their fans don’t just listen to the music—they wear it, live it, and embody it. From custom patches and bootlegs to heavily stylized fan art and makeup looks, $uicideboy$ have sparked a movement where fans become part of the brand.
Social media has amplified this community effect. Instagram pages, TikTok accounts, and Reddit threads dedicated to $uicideboy$ fashion show fans proudly displaying their outfits, tattoos, and custom fits inspired by the duo. For many, wearing $uicideboy$ merch or adopting their style is a way to show emotional solidarity with their message.
This emotional connection is rare in the fashion world and shows how style can transcend aesthetics to become a lifestyle—something that speaks to your pain, your beliefs, and your place in the world.
A Subculture in the Making
Ultimately, $uicideboy$'s impact on fashion isn't about high-end endorsements or walking fashion week runways. It’s about authenticity, emotion, and underground identity. They represent a broader movement of artists who reject mainstream polish in favor of raw individuality. In doing so, they’ve become leaders of a fashion subculture that lives at the crossroads of rap, emo, metal, and streetwear.
As more fans adopt their style and more brands take cues from their aesthetic, it's clear that $uicideboy$ are more than a musical phenomenon—they’re tastemakers and trendsetters. Their fashion is both a statement and an invitation: to be real, to embrace your darkness, and to find beauty in chaos.
Conclusion
$uicideboy$ have carved out a niche where fashion and music bleed into one another, creating a distinctive style that resonates with a generation hungry for authenticity. Their refusal to conform, their gritty visuals, and their powerful merchandise drops have reshaped the boundaries of what artist-led fashion can look like. Whether you’re a die-hard fan or simply an observer of modern streetwear, it’s impossible to deny the unique and growing influence of $uicideboy$ in the fashion world.